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Reading 2 B2 Intermediate-Advanced Marketing 0/2
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Lecture1.1
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Quiz1.1
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READING 2 B2 INTERMEDIATE-ADVANCED Marketing
Marketing
The key to effective advertising is to establish a link between what a company is selling and what the customer needs or wants. One way advertisers do this, is by using “hidden persuaders”. Such ads use images to suggest that a certain food, drink or laundry detergent is the key to a happy life.
Hidden persuaders also tell consumers that success is linked to designer clothes, the “right”car, or the latest electronic gadget.
Tv and radio also play an important part in marketing campaigns and celebrity endorsements often feature prominently. Print media, including billboards, posters and flyers, are also ubiquitous, especially in large cities and large motorways.
Many companies use social media strategies, aggresive telemarketing or door-to-door sales. An overwhelming majority of people think that they find telemarketing and door-to-door sales people intrusive, annoying and even disgusting, however, over half admitted to buying something from someone through one of these channels.
So, are you aware of how much we buy due to the marketing campaigns?